Case study
Outranking Local Competition with SEO That Delivers Real Results.
Secured #1 ranking for “plumber Brisbane” and achieved an all-time high in organic sales.
At a glance
A quick snapshot of the client, industry, goals and results from our SEO campaign.
Break into the top three Google search results for high-value keywords like “plumber Brisbane”.
The results
A measurable uplift across the metrics that matter most for a local plumbing business.
| Google position | Keyword count | Growth |
|---|---|---|
| 1–3 | 239 | +312% |
| 4–10 | 278 | +181% |
| 11–20 | 346 | +168% |
| 21+ | 2,172 | +62% |
Increase in ranking keywords across position ranges over three months, from the client’s rank-tracking report.
The challenge
The Brisbane Plumbers approached us with a clear goal: break into the top three Google search results for high-value keywords like “plumber Brisbane”. Despite previous success in ranking for emergency plumbing keywords, their general plumbing service pages were stagnating.
In a competitive market like Brisbane, standing out in organic search takes more than just a website — it takes a strategic, data-driven approach.
Our approach
We felt that The Brisbane Plumbers needed an SEO facelift, with a focus on strengthening visibility for general plumbing terms without compromising existing rankings for emergency services. Here are the 4 steps we took.
We began by auditing the client’s Google Maps profile:
Tactical add-on: a separate Google Maps listing and microsite dedicated solely to emergency plumbing, so both audiences are targeted without overlap.
To address content dilution and technical gaps, we:
To maximise visibility in search results:
This gave The Brisbane Plumbers an edge in both standard and featured listings.
Recognising that most plumbing searches happen on mobile, we:
Key takeaways
This case demonstrates how strategic SEO can transform an already established business. By combining:
Let’s Talk – Your Top Ranking Could Be 3 Months Away.
Let’s grow together
Book a free 30-minute consultation and get a custom SEO strategy that will increase your revenue, not just your traffic. We’ll show you exactly how to outrank your competitors and capture more customers.
Book Your Free SEO Strategy Call
