We began by running a full technical audit focusing on:
- Site speed and performance
- Broken backlink audit
- Image optimisation
- Mobile responsiveness
- Schema markup implementation
- Crawl errors and redirect loops
Case study
MOWRATOR
Dominating the U.S. Market with Mowrator US
- Industry:
- International and Technical E-commerce SEO
- Strategy:
- International SEO
- Results:
- Achieve #1 ranking for “Lawn Mower in the USA”
- Outcome:
- #1 rank for ‘remote control lawnmower’ plus sales growth.
- #1Google ranking in the USA
- 40.5Kmonthly searches
- +236%organic clicks
- Moreorganic sales
Ranked #1 in the U.S. for “remote control lawnmower”, just in time for the U.S. summer season.
Project overview
At A Glance
A quick snapshot of the client, industry, goals and results from our SEO campaign.
Achieve top 3 organic rankings for high-value keywords in the U.S. market.
- ClientMowrator USA
- IndustrySmart Lawn Equipment
- StrategyInternational SEO
- Timeline9 Months
- GoalAchieve top 3 organic rankings for high-value keywords in the U.S. market
- #1Result#1 ranking for “remote control lawnmower” (40,500 monthly searches) and a substantial increase in organic sales
9-month campaign
The Results
We Achieved
Ranked #1 in the U.S. for “remote control lawnmower”, peaking at 40,500 Monthly Search Volume.
This critical keyword began ranking at #1 just in time for the U.S. summer season, significantly boosting both organic traffic and direct product sales.
- #1U.S. ranking for “remote control lawnmower”
- TopRankings held for core keyword variations
- MoreOrganic conversions and revenue
- StrongerSEO foundations for long-term visibility
| Google position | Keyword count |
|---|---|
| 1–3 | 589 |
| 4–10 | 676 |
| 11–20 | 403 |
| 21+ | 2,101 |
Keyword counts by ranking position, from the client’s rank-tracking report.
The challenge
What Was
The Challenge?
Mowrator USA approached us after encountering difficulty breaking into the top three organic search positions for their most competitive commercial keywords in the U.S.
Although they had a strong brand presence, driven by viral social media content and influencer collaborations, their visibility in Google’s organic search results lagged behind major industry competitors.
Here are a few challenges we encountered:
- from established brands
- including shopping ads, video carousels, and featured snippets
- despite a strong content and brand strategy
- Difficulty breaking into the top three organic positions for their most competitive commercial keywords.
Our approach
How We Overcame These Challenges
Our mission became to implement a full-funnel SEO strategy that would allow Mowrator to outrank competitors and capture valuable search traffic in time for peak seasonal demand. This involved six steps that covered analyzing the current website, technical fixes, and content improvements.
We overhauled the client’s category and product pages, ensuring
- Keyword-rich, compelling meta titles and descriptions
- Correct use of header tags (H1-H3 hierarchy)
- Optimised internal linking structure
- Content de-duplication and cannibalisation clean-up
We implemented advanced schema markup across the site, including:
- Product, FAQ, and review schema
- Embedded canonical tags to fix duplicate content issues
- Correct target URLs for all images and product listings
This greatly improved eligibility for rich results and SERP features, boosting visibility.
After a full content audit, we:
- Integrated long-tail FAQs to target voice search and PAA (People Also Ask) boxes
- Added review snippets to build trust and improve CTR
- Optimised navigation and mobile UX to enhance the buying journey
We wrote monthly article outlines for the client’s team, targeting a wide range of topical coverage within the industry.
The goal of these efforts were to position Mowrator as the leading voice within the remote controlled lawn mower market.
We also wrote monthly press releases targeted at newsworthy topics within the USA
Key takeaways
Your Key Takeaways
This case demonstrates how strategic SEO can transform an already established business. By combining:
- Technical SEO fixesSite speed, crawl errors and redirect loops cleaned up.
- Keyword-focused content strategyCategory and product pages, FAQs and monthly articles.
- Structured data enhancementProduct, FAQ and review schema for rich results.
- Local SEO targetingSeasonal demand captured in the U.S. market.
We helped Mowrator:
- Outrank national competitors
- Capture seasonal and location-based demand
- Grow their organic visibility where it mattered most
Need similar results? Let’s talk.
The Result?
- #1 in the U.S. for “remote control lawnmower”
- 40,500 monthly searches for that keyword at its peak
- +236% organic clicks (174.8K)
- +1,474% search impressions (6.9M)
Let’s grow together
Ready to Become One of Our Success Stories?
Book a free 30-minute consultation and get a custom SEO strategy that will increase your revenue, not just your traffic. We’ll show you exactly how to outrank your competitors and capture more customers.
Book Your Free SEO Strategy Call- Free consultation
- 30-minute call
- Actionable strategy
- #1 on Googlein the USA
- More trafficMore sales
- U.S. reachIn time for peak season
