Case study
Powering Global Growth for Lontto
Lontto now ranks in the top 10 in the USA for competitive terms like “Concrete block making machine”.
Project overview
A quick snapshot of the client, industry, goals and results from our SEO campaign.
Improve global search visibility and scale multilingual lead generation.
The results
International Rankings Surge. Lontto now ranks in the top 10 in the USA for competitive terms like:
| Google position | Keyword count | Growth |
|---|---|---|
| 1–3 | 630 | +75% |
| 4–10 | 784 | +61% |
| 11–20 | 548 | +125% |
| 21+ | 1,193 | +73% |
Growth in ranking keywords by position, from the client’s rank-tracking report.
The challenge
When Lontto approached us, their website had authority, but it was being held back by technical issues and on-page conflicts.
Here are a few challenges we encountered:
Our approach
Lontto (Block Machine) already had a strong presence when we began our campaign. However, their website had become cluttered and overwhelming, requiring us to step back and refine the entire structure. We approached this by streamlining and simplifying the site through a carefully balanced set of tasks, all managed simultaneously. Below is an overview of our strategy, broken down into eight key SEO segments.
We began with a full-site audit to address:
Applied page consolidation and a strict internal linking framework to preserve authority and clarity.
Using advanced tools, we identified and restored valuable backlinks pointing to:
Fix: Implemented clean 301 structures and updated content to recapture lost authority.
We developed a comprehensive keyword map segmented by:
This enabled us to build topic clusters and identify gaps vs. international competitors.
Due to widespread content overlap, we executed deep on-page changes:
Result: Clear content hierarchy and boosted rankings for highly competitive product terms globally.
To reach a global audience, we:
Monthly article production included:
Secured high-authority backlinks (DR40–DR80) from:
This supported both homepage and deep page authority for target terms.
To amplify reach and build trust, we produced and distributed high-quality press releases highlighting:
Key takeaways
This project showcases how an SEO strategy tailored for complex international websites can deliver real-world growth. By combining:
…Lontto has evolved into a global digital leader in the industrial machinery space.
Whether you’re a global exporter or scaling into new regions, our enterprise SEO frameworks are built to match your ambition.
Let’s talk – your global market share starts here.
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