Cafe Solutions

We began with a thorough technical audit to identify both SEO and user experience barriers:

Technical Fixes:

• Resolved crawl errors, redirect chains, and broken internal links
• Optimised site speed and mobile responsiveness
• Implemented schema markup across products, categories, and blog posts
• Updated XML sitemaps and refined the robots.txt file

To reclaim lost authority and link equity:

• Identified and fixed broken backlinks pointing to non-existent or moved pages
• Created strategic redirects and reinstated key lost pages to maintain referring domain value

Using clustering techniques and Google Search Console data, we developed:

• Keyword maps for high-intent commercial search queries
• Competitor gap analyses to uncover opportunities for category-specific targeting
• Prioritised keyword targets for products, categories, and supporting content

Executed extensive on-page SEO updates across 10+ pages each month:

• Rewrote meta titles and descriptions using conversion-optimised and keyword-rich copy
• Structured headers and implemented keyword variants
• Optimised internal linking to improve crawl depth and topical relevance
• Improved content quality on product/category pages by adding semantic relevance and FAQs

Published 2 new articles per month focusing on:

• Café design inspiration, furniture maintenance tips, and industry-specific guides
• Informational content to support mid-funnel and top-funnel discovery
• Internal linking to product and category pages to drive SEO equity

Built 5 high-quality backlinks monthly (DR40–DR80) through:

• Guest posting on industry-related blogs
• Targeted outreach for product mentions and supplier listings
• Leveraging content assets like guides and blog posts for linkability

Crafted 2 press releases monthly to announce:

• New product launches and collection rollouts
• Partnership highlights and brand milestones
• Syndicated across news networks for broader authority and awareness

UX Enhancements:

• Addressed navigation and interface issues to streamline the customer journey
• Improved mobile responsiveness and layout consistency on all devices
• Enhanced the overall site design to encourage longer user sessions and higher conversion rates