The Brisbane Plumbers
Outranking Local Competition with The Brisbane Plumbers
At A Glance
What We Achieved In 3 Months
- #1 Ranking Achievement, securing the top position in Google’s organic results for “plumber Brisbane”
- All-time record in organic-driven calls and enquiries
- Significant uplift in traffic from long-tail and localised search terms
- Broader keyword visibility across general and emergency plumbing services
What Was The Challenge?
The Brisbane Plumbers approached us with a clear goal: break into the top three Google search results for high-value keywords like “plumber Brisbane”. Despite previous success in ranking for emergency plumbing keywords, their general plumbing service pages were stagnating.
Here are a few challenges we encountered:
How We Overcame These Challenges
We felt that The Brisbane Plumbers needed an SEO facelift, with a focus on strengthening visibility for general plumbing terms without compromising existing rankings for emergency services.
Here are the 4 steps we took to achieve this:
Local SEO & Google Maps Optimisation
We began by auditing the client’s Google Maps profile:
- Ensured accurate and consistent NAP (Name, Address, Phone) details
- Optimised business descriptions and service areas
- Refocused general listings to reduce emergency-centric language
Tactical Add-On:
We created a separate Google Maps listing and microsite dedicated solely to emergency plumbing services, allowing us to target both audiences without overlap.
On-Page SEO Overhaul
To address content dilution and technical gaps, we:
- Resolved keyword cannibalisation by consolidating and differentiating service pages
- Rewrote general plumbing pages to de-emphasise emergency keywords
- Applied a clean internal linking strategy across the site
- Reworked heading tag structures using gap analysis and keyword intent mapping
Structured Data & Schema Integration
To maximise visibility in search results:
- Implemented Product, FAQ, and Review schema across key service pages
- Enhanced eligibility for rich snippets and SERP features
This gave The Brisbane Plumbers an edge in both standard and featured listings.
Content & UX Refinement
Recognising that most plumbing searches happen on mobile, we:
- Optimised CTAs and layout for mobile-first usability
- Simplified user flows to reduce drop-offs and boost enquiry rates
Applied conversion-focused copy adjustments across all major touchpoints
Your Key Takeaways
This case demonstrates how strategic SEO can transform an already established business. By combining:
- Technical SEO fixes
- Keyword-focused content strategy
- Structured data enhancement
- Local SEO targeting
We helped The Brisbane Plumbers:
- Outrank national competitors
- Capture seasonal and location-based demand
- Grow their organic visibility where it mattered most
Let’s Talk – Your Top Ranking Could Be 3 Months Away.
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