MOWRATOR
Dominating the U.S. Market with Mowrator US
At A Glance
The Results We Achieved
- Ranked #1 in the U.S. for “remote control lawnmower”, peaking at 40,500 Monthly Search Volume
This critical keyword began ranking at #1 just in time for the U.S. summer season, significantly boosting both organic traffic and direct product sales.
- Consistent top rankings for core keyword variations
- Substantial increase in organic conversions and revenue
- Strengthened SEO foundations for long-term visibility
What Was The Challenge?
Mowrator USA approached us after encountering difficulty breaking into the top three organic search positions for their most competitive commercial keywords in the U.S.
Although they had a strong brand presence, driven by viral social media content and influencer collaborations, their visibility in Google’s organic search results lagged behind major industry competitors.
Here are a few challenges we encountered:
How We Overcame These Challenges
Our mission became to implement a full-funnel SEO strategy that would allow Mowrator to outrank competitors and capture valuable search traffic in time for peak seasonal demand.
This involved six steps that covered analyzing the current website, technical fixes, and content improvements.
Comprehensive Technical SEO Audit
We began by running a full technical audit focusing on:
- Site speed and performance
- Broken backlink audit
- Image optimisation
- Mobile responsiveness
- Schema markup implementation
- Crawl errors and redirect loops
On-Page SEO Optimization
We overhauled the client’s category and product pages, ensuring
- Keyword-rich, compelling meta titles and descriptions
- Correct use of header tags (H1-H3 hierarchy)
- Optimised internal linking structure
- Content de-duplication and cannibalisation clean-up
Schema & Structured Data Enhancements
We implemented advanced schema markup across the site, including:
- Product, FAQ, and review schema
- Embedded canonical tags to fix duplicate content issues
- Correct target URLs for all images and product listings
This greatly improved eligibility for rich results and SERP features, boosting visibility.
Content & UX Refinement
After a full content audit, we:
- Integrated long-tail FAQs to target voice search and PAA (People Also Ask) boxes
- Added review snippets to build trust and improve CTR
- Optimised navigation and mobile UX to enhance the buying journey
Article Writing
We wrote monthly article outlines for the client’s team, targeting a wide range of topical coverage within the industry.
The goal of these efforts were to position Mowrator as the leading voice within the remote controlled lawn mower market.
Press Releases
We also wrote monthly press releases targeted at newsworthy topics within the USA
Your Key Takeaways
This case demonstrates how strategic SEO can transform an already established business. By combining:
- Technical SEO fixes
- Keyword-focused content strategy
- Structured data enhancement
- Local SEO targeting
We helped Mowrator:
- Outrank national competitors
- Capture seasonal and location-based demand
- Grow their organic visibility where it mattered most
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