Lontto (Block Machine)
Powering Global Growth for Lontto
At A Glance
What We’ve Achieved So Far…
- International Rankings Surge
Lontto now ranks in the top 10 in the USA for competitive terms like:
-
- “Concrete block making machine”
- “egg-layer brick machine”
- “Cement block machine”
- “Manual block making machine”
- “block machine for sale”
- Dramatic increase in international organic traffic across 4 language markets
- Substantial improvement in product page conversions due to technical clarity and UX updates
- Strong backlink profile rebuilt in competitive B2B niches
What Was The Challenge?
When Lontto approached us, their website had authority, but it was being held back by technical issues and on-page conflicts.
Here are a few challenges we encountered:
How We Overcame These Challenges
Lontto (Block Machine) already had a strong presence when we began our campaign. However, their website had become cluttered and overwhelming, requiring us to step back and refine the entire structure. We approached this by streamlining and simplifying the site through a carefully balanced set of tasks, all managed simultaneously. Below is an overview of our strategy, broken down into eight key SEO segments.
Technical Audit & Fixes
We began with a full-site audit to address:
- Site speed and crawl inefficiencies
- Duplicate title/meta issues
- Massive keyword cannibalisation across product and category pages
- Improper redirect chains and 404s from outdated URLs
Applied page consolidation and a strict internal linking framework to preserve authority and clarity.
Broken Backlink Audit
Using advanced tools, we identified and restored valuable backlinks pointing to:
- Removed or outdated product pages
- Expired campaign URLs
- Redirect loops
Fix: Implemented clean 301 structures and updated content to recapture lost authority.
Keyword & Competitor Research
We developed a comprehensive keyword map segmented by:
- Machine type (e.g., clay brick, concrete block, interlocking)
- Market geography
- Buyer intent (informational vs. commercial vs. transactional)
This enabled us to build topic clusters and identify gaps vs. international competitors.
Aggressive On-Page SEO (x10 focus)
Due to widespread content overlap, we executed deep on-page changes:
- Resolved cannibalisation by merging, de-optimising, and restructuring duplicate content
- Refined internal anchors and primary keyword targeting
- Standardised H1-H3 usage based on gap analysis
Result: Clear content hierarchy and boosted rankings for highly competitive product terms globally.
International SEO Implementation
To reach a global audience, we:
- Translated top-performing pages into Spanish, German, and French
- Applied hreflang tags and ensured region-specific indexing
- Built internal links within each language silo for stronger regional authority
Content Marketing & Article Production
Monthly article production included:
- Educational blog content around buyer questions (e.g., “How to choose a block-making machine for your region”)
- Translated blog content for international relevance
- Custom-designed graphics to assist conversion and mobile readability
Backlink Acquisition
Secured high-authority backlinks (DR40–DR80) from:
- Industrial directories
- Manufacturing blogs
- Global trade publications
This supported both homepage and deep page authority for target terms.
Press Releases
To amplify reach and build trust, we produced and distributed high-quality press releases highlighting:
- Global expansion initiatives
- New machine models
- Market partnerships in Africa and Latin America
Your Key Takeaways
This project showcases how an SEO strategy tailored for complex international websites can deliver real-world growth. By combining:
- Deep technical SEO
- Aggressive on-page restructuring
- Multilingual search optimisation
- Targeted backlinks and content production
…Lontto has evolved into a global digital leader in the industrial machinery space.
Ready to Grow Like Lontto?
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