Cafe Solutions
Generating SEO Solutions For E-Commerce Problems
At A Glance
What We Achieved
- Achieved over 120% increase in monthly organic traffic to the WooCommerce site.
- Top 3 rankings for multiple core product category keywords across Australia
- Massive uplift in organic e-commerce transactions and revenue
- Higher visibility across informational and transactional queries
- Domain authority growth through sustained backlink acquisition
- Dramatically improved technical SEO health and crawl performance
What Was The Challenge?
Café Solutions, a leading Australian e-commerce business in the café furniture industry, approached us to help scale their organic visibility and drive qualified traffic to their WooCommerce-powered site.
While they offered a wide range of commercial-grade furniture and had strong product offerings, their online discoverability was lagging, particularly for non-branded keywords and transactional search queries.
Here are a few challenges we encountered:
How We Overcame These Challenges
To overcome these challenges, we needed to architect a full-scale SEO campaign that would elevate their organic rankings, improve authority, and directly impact bottom-line e-commerce revenue.
Technical SEO Audit & Fixes
We began with a thorough technical audit to identify both SEO and user experience barriers:
Technical Fixes:
- Resolved crawl errors, redirect chains, and broken internal links
- Optimised site speed and mobile responsiveness
- Implemented schema markup across products, categories, and blog posts
- Updated XML sitemaps and refined the robots.txt file
Broken Backlink Audit
To reclaim lost authority and link equity:
- Identified and fixed broken backlinks pointing to non-existent or moved pages
- Created strategic redirects and reinstated key lost pages to maintain referring domain value
Keyword & Competitor Research
Using clustering techniques and Google Search Console data, we developed:
- Keyword maps for high-intent commercial search queries
- Competitor gap analyses to uncover opportunities for category-specific targeting
- Prioritised keyword targets for products, categories, and supporting content
On-Page SEO Optimisation (Ongoing)
Executed extensive on-page SEO updates across 10+ pages each month:
- Rewrote meta titles and descriptions using conversion-optimised and keyword-rich copy
- Structured headers and implemented keyword variants
- Optimised internal linking to improve crawl depth and topical relevance
- Improved content quality on product/category pages by adding semantic relevance and FAQs
Content Creation & Article Writing
Published 2 new articles per month focusing on:
- Café design inspiration, furniture maintenance tips, and industry-specific guides
- Informational content to support mid-funnel and top-funnel discovery
- Internal linking to product and category pages to drive SEO equity
Backlink Acquisition
Built 5 high-quality backlinks monthly (DR40–DR80) through:
- Guest posting on industry-related blogs
- Targeted outreach for product mentions and supplier listings
- Leveraging content assets like guides and blog posts for linkability
Press Releases
Crafted 2 press releases monthly to announce:
- New product launches and collection rollouts
- Partnership highlights and brand milestones
- Syndicated across news networks for broader authority and awareness
UX Improvements
UX Enhancements:
- Addressed navigation and interface issues to streamline the customer journey
- Improved mobile responsiveness and layout consistency on all devices
- Enhanced the overall site design to encourage longer user sessions and higher conversion rates
Your Key Takeaways
This project showcases the power of full-spectrum SEO in transforming an e-commerce business. By aligning technical precision, content strategy, and link building, we helped Café Solutions:
- Boost visibility for commercial search terms
- Convert rankings into real e-commerce sales
- Strengthen long-term authority and scalability
Want similar growth for your e-commerce brand? Let’s chat.
Ready to Become One of Our Success Stories?
Book a free 30-minute consultation and get a custom SEO strategy that will increase your revenue, not just your traffic. We’ll show you exactly how to outrank your competitors and capture more customers.