URL Structure
- Numbers in URLs is bad for rankings
- Too many slashes in URLs is bad for ranking
- Keywords in URL are ranking factors
Reliability and Hosting
- Host reliability is a ranking factor
- Less 40x/50x errors you have, the better for your organic traffic
PageRank and Optimization
- First factor in the list – PageRank
- Hard pessimization equal PR=0 (If your page rank is zero, i.e. you have no backlinks, you will be downgraded – similar to sandbox)
Content Quality and Age
- Document age and last update both are ranking factors
- The quality rank of texts on the domain is a ranking factor (similar to Google’s sitewide quality score, domain level ranking factors)
- There’s a ranking factor for content quality, such as broken images, broken embedded video on the page.
Backlinks and Anchors
- Backlinks from main pages are more important than from internal pages
- If your backlinks anchors contain all words from the keywords – it’s good for SEO
- Ratio “good” vs “bad” backlinks is a ranking factor (bad = backlinks that anyone can create themselves, because spam algorithms have been trained to ignore these)
Special Factors
- Special ranking factors for short videos (tiktok, shorts, reels)
- Maps js-api on page (for example Google Maps) is a ranking factor
- There is a separate ranking factor for uplifting Wikipedia
- Verified accounts on social networks ranks differently as other urls
- Bookmarks ranking factor
Miscellaneous
- Average domain position across all queries is a ranking factor
- Crawl depth is a ranking factor
- Additionally: ranking factor for orphan pages
- Number of search queries of your site/url is a ranking factor
- Traffic from Wikipedia is a ranking factor
- If your URL would be the last for the search session (user will find what he needs) – it would impact rankings
- Percentage of CAPITAL LETTERS
