Ecom Experts — Shopify SEO

Shopify has proven to be one of the top ECommerce platforms in the world. You can use Shopify to sell your products. However, it has an average bounce rate of 52%. This shows that having a Shopify store is only half of the work. The main half is where you must make yourself visible to potential customers. 

This is where you need search engine optimisation (SEO).

The online store is a competitive marketplace, and the only way to maximise the use of Shopify and be seen by prospective customers is through SEO. 

With Shopify SEO, you can attract customers, boost sales and increase your search engine ranking.

Shopify SEO Services to Boost Your Store Traffic and Conversions

Shopify allows you access to features that can help earn clicks and drive organic traffic to your online store. No matter the time and effort you put into setting up your store and launch, it all goes to nothing if there is no traffic

Even if you’re on the verge of attracting your 1000th customer, generating traffic to your store and boosting conversions is crucial to growing your business. However, to achieve this, you need your site optimised for conversions which can lead to an increase in website traffic, leading to more sales and customers. 

Some of the Shopify services that can boost your store traffic and conversions are not limited to competitor keyword gap analysis, Shopify website SEO audit, conversion rate optimisation, Site speed optimisation, and keyword research. 

Below are SEO features in Shopify SEO that can help boost your store traffic;

  • Meta Title – this tells search engines like Google and other online users the purpose of your page. 
  • Meta Description_ this section gives the users a summary of what they can expect on your page. 
  • Headings – using headings and subheadings on your page gives it more structure. You can label them H1, H2, H3, etc. 
  • Custom Url – with Shopify, you can create a custom URL to suit and reflect your content rather than letters, numbers, and signs. 
  • Image Alt Text – This describes each image available on your website. It further helps Google to know that the content is an image. 
  • Fast Speed and Uptime: Shopify provides a status page to track your performance. 

However, to maximise the full effect of these services, you need a Shopify SEO agency to boost your on-page SEO.

How Can SEO Help Your Shopify Store?

SEO gives you access to efficient marketing tactics that will increase leads and sales. An effective SEO campaign can boost your Shopify revenue in various ways.

1. Improve Your Search Engine Ranking

With Shopify SEO, you increase your search engine ranking and attract more visibility to yourself. Incorporating SEO strategies like keyword research help you improve your search rankings. Using these keywords in your meta descriptions, meta titles, headings, and product description help your Shopify online store rank high on search engines. 

2. Improve Website Security

A large part of SEO is enhancing your website security to avoid data loss and malware. A secure website has a higher chance of ranking first on a search engine results page (SERP). Google has a means of determining if your Shopify store is secure.

This further proves that your Shopify online store demands a cybersecurity safeguard implying you need to enhance its SEO capabilities. 

3. Performance Measure

SEO affords you the liberty to measure your performance and come up with better strategies for your Shopify store. It keeps track of your progress giving your online business more visibility on the web and improving its SEO positioning.

4. Make Your Site Mobile-Friendly

An online store that is simple to use and view on a mobile screen is a massive bonus to the store. Additionally, for your mobile site to rank, search engines should be able to crawl it readily. Optimising for mobile use allows for easy product browsing down to the payment page. 

Our Shopify SEO Services

The following are Shopify SEO services we at EcomExperts offer.

1. Shopify Website SEO Audit

Using our Shopify audit, we will examine and analyse your store in search of problems and challenges that prevent you from ranking high in the search engine results. Once these problems are identified, we present our findings and offer you recommendations on how to fix the problem. 

2. Technical SEO

We audit your website to ensure it meets the technical requirements of a modern search engine. This involves crawling, indexing, website architecture, and rendering. We do this to optimise your site speed, redirect issues, fix crawl errors, place canonical tags and insert google analytics to your site.

3. Keyword Research

This is a vital aspect of search engine optimisation. When the wrong keywords are used, you lose out on many potential visitors and purchases. Our team will help you research and select the appropriate SEO Shopify keywords that suit your target audience. 

Your product and category pages are also optimised to assist you in generating traffic from clients who are prepared to make a purchase and qualified leads.

4. On-Page Optimisation

Our team engages in not only on-page optimisation but also off-page optimisation. The goal is to ensure that every aspect of your online store is covered. This ranges from content optimisation to social media engagement. 

5. Link Building

You can significantly enhance your website’s SEO by interlinking your pages. It doesn’t just stop there; external links from top-notch websites are also crucial to your websites. They improve the efficiency with which search engines crawl and index your website and raise the authority of your website.

We will develop a successful link-building plan for you and assist you in creating links to and from your Shopify store. 

6. Ongoing Content Strategy

We develop and strategise content for various social media platforms, such as your blogs. Our copywriters provide content that captures your target audience’s attention and compelling product descriptions. 

7. Shopify Web Design

Our digital marketing agency provides you with customised Shopify Theme Development Services. We offer site maintenance and Shopify app integration for a user-friendly customer experience. We also incorporate visual hierarchy and streamline site navigation to optimise your online store. 

8. Monthly SEO Report

There is a provision for monthly reports to assess how well your website is doing. This involves taking in the performance metrics and using the result to make further plans for your business. 

Why Choose EcomExperts for Shopify SEO?

Ecom Experts is an SEO agency that specialises in SEO for ecommerce stores. We are unmatched grandmasters when it comes to Shopify SEO. We have:

1. Decades Of Experience

Over the years, we’ve worked with several Shopify online stores, and in all, we’ve attained success and increased our clients’ revenue. So, why can’t we be your Shopify SEO expert?

2. Proven SEO Techniques

We have further implemented our SEO techniques and birthed tremendous results over the years. We’ve applied product-level SEO and google ads to drive our clients’ revenue. This can be seen from our client’s testimonials on our website. 

3. Sales-Driven Shopify SEO Campaigns

Campaigns, where the central focus is on improving sales, have been achieved. We strongly focus on achieving your sales target by creating a transparent SEO measurement plan. 

4. Personalised Shopify SEO Services

We are not only interested in what’s best for your online store but also willing to commit to and affect your personal Shopify SEO services. 

Our Shopify SEO Service Plans

SILVER

$ 2500 per Month
  • 10 pages optimized
  • 2 new article briefs
  • Phone call tracking
  • Revenue & Sales tracking dashboard
  • --
  • Guaranteed ROI
  • Clear & Transparent reporting

GOLD

$ 5000 per Month
  • 20 pages optimized
  • 4 new article briefs
  • Phone call tracking
  • Revenue & Sales tracking dashboard
  • Speed optimization included
  • Guaranteed ROI
  • Clear & Transparent reporting

DIAMOND

$ 8000 per Month
  • 40 pages optimized
  • 8 new article briefs
  • Phone call tracking
  • Revenue & Sales tracking dashboard
  • Speed optimization included
  • Guaranteed ROI
  • Clear & Transparent reporting

FAQs

1. Is Shopify Good For SEO?

Yes, Shopify is an excellent tool for SEO. 

2. Will SEO Help My Business Increase In Revenue?

Seo increases your visibility and reach, which drives more traffic to your site, thereby converting leads into customers. 

3. How Does Shopify Store Rank On Google?

  • Select the ideal keywords so that google can find you
  • Select a keyword that sells and ensure you place them in the right places
  • Use internal links to connect your sites and information.
  • Make backlinks pointing to your Shopify store.
  • Encourage client testimonials
  • Create redirected pages for previous product pages.

4. How Can I Improve The SEO Ranking Of My Shopify Website?

  • Optimise your Shopify site
  • Enhance user experience
  • Find the Best Target Keywords, 
  • Optimise your Shopify Product Pages, 
  • Create Links to Your Store, 
  • Use Content Marketing to rank higher, 
  • Use suitable Shopify SEO features and Tools.

5. Can I Create My Own Local SEO In Shopify?

Regardless that Shopify comes with its SEO-friendly features, there’s a limit to what you can do. 

6. How Much Does Shopify SEO Cost?

It ranges from $1000 – $10,000 per month depending on the SEO effort. 

7. What Are The Common Challenges With SEO On A Shopify Website?

  • Inability to edit tag pages
  • Duplicate information
  • Page titles and meta descriptions have restrictions.
  • No page customisation

8. How Does Shopify SEO Benefit My Store?

Improve your search engine ranking and help customers access your product. 

9. How Do I Get More Traffic To My Shopify Store?

  • Run Instagram ads
  • Use google shopping ads
  • SEO-friendly blog content
  • Social media marketing

10. How Long Does It Take For My Shopify Store To Rank In Google?

Depending on the off-site and on-site elements, this can take days, weeks, months, or even years. 

Boost Your Shopify SEO Strategy

At EcomExperrts, we create a clear path that drives your customers and potential customers to your products, thereby increasing sales and revenue. Contact us if you need Shopify expert services.